Key Dates

  • Entries Began 1 February 2021

  • Entries Closed 5 March 2021

  • Audit Begins 10 March 2021

  • Results Declared By Third Week Of March 2021

Eligibility & Rules
At A Glance

Dates

  • All entries must be published or aired for the first time between January 2019 – January 2021.
  • “Published” means the advertisement or work appeared in a form of mass media exposed to a substantial audience.

Submission Restrictions

  • Please refer to individual category requirements for specific category regulations. Download the Submission Guide from the bottom of the page.
  • The exact same piece in different executions may NOT be entered into the same category.
  • Work produced on behalf of Kyoorius and its programming, including the The Shortlist, Kyoorius Creative Awards, Kyoorius Design Awards, Kyoorius Young Blood Awards, Kyoorius Designyatra, etc. is eligible.

Language Restrictions

  • There is no restriction of the language used in each entry.
  • However, English translations are required for all entries not in English.
  • Translations should be included as subtitles for video entries, or provided in the translations dialogue box for digital images or audio files.

Non-Compliance

Kyoorius reserves the right to review all entries questioned during the judging process. Not complying with the rules and/or attempting to enter fraudulent work will result in the following:

  • An agency, the regional office of an agency network, or the independent agency that enters an ad made for non-existent clients, or made and run without a client’s approval, will be banned from entering the The Shortlist / other Kyoorius properties for 5 years. The team credited on the fake ad will be banned from entering the The Shortlist / other Kyoorius properties for 5 years.
  • An agency, the regional office of an agency network, or the independent agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves, will be banned from entering the The Shortlist / other Kyoorius properties for 3 years.*

Terms & Conditions

  • All entries become the property of Kyoorius Communications Pvt. Ltd. and will not be returned. Kyoorius will require proof of publication for all entries. Kyoorius has the right to request additional proof of initial publication and/or air date to be submitted within 15 days of the request.
  • The entrant also grants permission to Kyoorius to show, copy or play the entries at such times as Kyoorius deems appropriate. Kyoorius reserves the right to make available for educational and reference purposes, including electronic publishing, any material entered into the The Shortlist. If any network or local television or radio station shall agree to telecast a news or other program relating to The Shortlist, the entrant further agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of his or her entry in the program, if required.
  • All entries are subject to the rules of The Shortlist. Decisions of the audit, including regarding qualifications and categories, are final.
  • After the audit, all disputes will be decided by the Kyoorius Board of Directors. Kyoorius reserves the right to disqualify work that it finds to be fatally compromised as to originality or veracity after review and final decision by the Kyoorius Board of Directors.

 

Disciplines & Categories

Every Entry To Be Audited Costs INR 1770 (All Inclusive)

Communication & Advertising

Film

  • TV & Cinema
  • Broadcast Promos
  • Online Films
  • Screens & Events

Outdoor

  • Billboards
  • Posters
  • Digital Screens
  • Ambient & Point Of Purchase

Press

  • Press Advertising

Radio & Audio

  • Radio & Audio Spots
  • Radio & Audio Craft
    • Casting & Performance
    • Direction
    • Editing
    • Sound Design & Music
    • Writing & Scripts

Integrated

  • Integrated Campaigns

Digital & Mobile

Technology

  • Activation By Location
  • AR
  • VR / 360 Degree
  • Voice-Activation
  • Connected Devices & Wearables
  • Data / Insight
  • mCommerce

Websites

  • Brand-Led Websites
  • Charity & Non-Profit Led Websites

Social

  • User Engagement
  • Real-Time Response
  • Co-Creation & User-Generated Content
  • Targeted Communications
  • Social Data & Insights
  • Influencer / Talent
  • Social Commerce

Search & Push Marketing

  • Organic Search & SEO
  • Banners, Newsletters & Push Marketing

Apps & Games

  • Apps, Tools & Utilities
  • Games
 

Craft

Digital Craft

  • Form
    • Digital Art & Illustration
    • Motion Graphics & Animation
    • Music & Sound Design
    • UX
    • UI
  • Content
    • Cross-Channel Storytelling
    • Real-Time Contextual Content
    • Personalised Storytelling & Experience
  • Data & AI
    • Data-Driven Storytelling
    • Real-Time Usage & Targeting
    • Data Visualisation
    • Curation Of Data
    • AI Storytelling
    • IA Applications
  • Technology
    • AR / VR
    • Application Of Native / Built-In Features
    • Disruptive Tech

Film Craft

  • Animation
  • Casting & Performance
  • Cinematography
  • Direction
  • Editing
  • Production Design
  • Sound Design & Use Of Music
  • Writing & Scripts

Industry Craft

  • Art Direction
  • Copywriting
  • Illustration
  • Photography
  • Typography

Experience & Entertainment

Brand Experience & Activation

  • Live Brand Experience or Activation
  • Guerilla Marketing & Stunts
  • Brand-Owned Experience & IPs
  • Sponsorship or Partnership
  • Launch / Re-Launch Experience

Branded Content

  • Advertorials
  • Apps & Games
  • Audio-Only Content
  • Digital Media
  • Fiction Films
  • Non-Fiction Films
  • Live Broadcast / Live Streaming
 

Creativity For Good

Public Service Announcements

  • PSA Using Press Advertising
  • PSA Using Posters & Billboards
  • PSA Using Ambient & Point-Of-Purchase
  • PSA Using Film Advertising
  • PSA Using Activations or Experience
  • PSA Using Digital & Social Media
  • PSA Using An Integrated Campaign

Brand-Led Campaigns

  • Brand-Led Using An Integrated Campaign